Self-Actualization (what you do is what you are meant to do)
Self-Esteem
Belonging & Love
Safety
Physiological needs
They want to say that we are not safe after 9/11. The frame says 'it could happen to me, anywhere.' It is now over here...
Carter-- human rights... It's not really our problem
Reagan-- TWA hijacking... International security. In this instance, it was framed differently.
The fact that it was right behind us... It is now in America.
1995- FBI building..
Americans harming Americans = criminals...
Others harming Americans = terrorists
Compare to today: Economics!
Proactive in finding the truth... www.fightthesmears.com <-- What to think about: Taxes How to think about it: Obama says
- 95% will not have taxes raised
- McCain will give oil companies break
- economy in trouble, so you don't raise them
- jobs
- health care
- social welfare
- income
- job security
- defense/national security
- crime
- foreign policy
Dan Rather showed the video of Bush not being in the air force... You show too much violence... you show too much sex...
Well, it's what you want to see. Chicken & the egg-- do we want to watch it b/c we want to see it-- or do we watch it b/c they show it and now we want to see it...
Do you tell us what should satisfy us? Or do they show what will satisfy us?
Overtime, you become someone who wants to see sex in advertising... What is fine? What can we NOT see on television? We become desensitized...
Other fear appeals:
Jobs
Taxes
Terrorism
Character attacking...
Obama taunting McCain... Bring it on.... We love watching other people fighting each other...
Because of the Republican party, we have stamped out terrorism within the United States...
Democrats majority in congress...
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